San Diego, California - April 13, 1998
PRA Destination Management is proud to announce the unveiling of our new logo. With PRA currently offering franchises throughout the United States, the Franchise Development Team determined now was the appropriate time to change our corporate identity. Four main goals were established and met for our new look. First, to update the color combination so it worked more effectively (both in color and concept) at a national level. Secondly, have the logo needed to be more visually balanced and able to work in one, two or four color screens. Thirdly, to have a more corporate appearance and feel. Finally, the new logo would still be need to be easily identified by our current clients.
Over the three months it took us to develop the new logo, we looked at more than (50) different designs in various shapes, colors and layouts. The new logo is a culmination of those designs and one that the Franchise Development Team had agreed was the best fulfillment of our goals.
For more information, please contact PRA Corporate Headquarters at (619) 234-9440 or visit us on the internet at www.pra.com.
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